Remember Big Shot Sprayable Chocolate Syrup?

March 13, 2009

bigshotGood morning, Mr. Incredible: I have wracked what is left of my brain and killed a whole day at work on the company computer searching for a product from my childhood. I seem to remember a chocolate milk product called Hot Shot. I think it came in a tall can, and it may have been an aerosol container sort of like another childhood favorite, Cheese Whiz. Can you help? – Bruce, via e-mail

Dear Bruce: Hey, your boss just called. You’re fired!

Ha ha, just kidding.

And just to set the record straight regarding junky snack foods crammed into a can and delivered through the natural goodness of aerosol propulsion, Easy Cheese is the name of the cheese product. Cheez Whiz, by contrast, is in a simple jar and suffers from aerosol envy.

The chocolate-like, aerosol-propelled liquidish milk additive was called Big Shot, and it was introduced to America’s young gourmands in 1963 to fight it out with such competitors as Hershey’s Syrup, Bosco, Nestle’s Quik and Ovaltine, only to get knocked on its can.

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13 Responses to “Remember Big Shot Sprayable Chocolate Syrup?”

  1. jack creagan on April 12th, 2011 5:55 pm

    I clearly remember. “Big Shot” in the 60′s or early 70′s loved it! Talk about a melonchy trip down memory lane.

  2. Michael on July 27th, 2011 4:24 pm

    I remember this chocolate syrup growing up. If I do recall there was an issue with another company called Raid, that had brought out a product also called Hot Shot. There was legal actions taken by both sides and Hot Shot Chocolate Syrup got pulled off the shelves. Johnson & Johnson owned Raid at the time. They may still own it I’m not sure. I guess the government didn’t want to have lawsuits from parents that had given their children roach poison instead of chocolate syrup.

  3. ken preston on November 8th, 2011 12:12 pm

    This product is what i will not forget. my family used to get Big Shot once in a little while. it was made by Pet Milk.

  4. jigs726 on November 29th, 2011 9:47 pm

    oh my gosh i remember this stuff and it was soooo good to bad they couldnt bring it back .. the kids now would love it !!! boy does this bring back some memoreys lol

  5. ken preston on December 26th, 2011 8:18 pm

    It was fun using this chocolte syrup from this REDI WHIP type can.and without me knowing it….the product disapeared.

  6. Steve on June 16th, 2012 2:30 pm

    This was the most incredible chocolate flavoring in the world. Found a guy online years ago that was selling unopened cans for $80 each. Obviously unedible,but it would have made a great shelf piece. Bring back my Big Shot!

  7. George on November 2nd, 2012 10:44 pm

    My father worked as a sales manager for Pet Milk and brought home BIG SHOT!What great memories!So proud my dad sold it back in 1963 when I was 4!!

  8. Steve on January 27th, 2013 2:25 pm

    Big shot was the most delicious chocolate drink ever. I found a guy online a couple years ago that was selling fully unused cans for $80 each. I want a can. It would make a great shelf piece. Maybe it’s just my memory from a kids perspective. I remember Big shot being discontinued.. All other syrups were subpar at best to my trained adolescent taste buds bring back BIG SHOT!!!!..

  9. Mary on February 3rd, 2013 6:12 am

    Oh my gosh!!! I can’t believe someone else remembers Hot Shot! I used to love that stuff.

  10. Dean on March 7th, 2013 2:51 am

    Ahhhhh…. I FINALLY FOUND IT!!! I’ve been looking for this aerosol chocolate for 35 years! I remember the round top, and the taste was awesome. It brings back huge memeories like PDQ flavor crystals, Jello 1-2-3, Frosted milk shakes by Borden, The list goes on. Now to go find this on eBay. THANKS SO MUCH FOR POSTING THIS!

  11. Dick on April 24th, 2013 2:58 am

    I was the Account Executive with the agency that handled the Big Shot advertising account. The product was a booming success in test market. Just as it was being rolled out nationally, there were problems with the valves sticking. As a result, the yield went down increasing the cost per serving. By the time Pet solved the problem, it was too late, the consumers had already stopped buying.

  12. Susie on June 2nd, 2013 5:59 pm

    It took me many days of searching and searching for this ! I could only remember a can that looked like a man , when the top was put on it. My sister and mother had no memory of this and wasn’t sure if I was making this up or what ! haha…I’m soooooo glad to have finally found him !! As soon as I saw this picture , I could see him plain as day, sitting on my kitchen counter, in the house I grew up in….I also remember this making GREAT tasting milk !

  13. Wayne on September 20th, 2013 1:17 pm

    Another suppressed memory brought to the surface. Thanks for proving I’m not nuts.

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