Good morning, Mr. Incredible: I have wracked what is left of my brain and killed a whole day at work on the company computer searching for a product from my childhood. I seem to remember a chocolate milk product called Hot Shot. I think it came in a tall can, and it may have been an aerosol container sort of like another childhood favorite, Cheese Whiz. Can you help? – Bruce, via e-mail
Dear Bruce: Hey, your boss just called. You’re fired!
Ha ha, just kidding.
And just to set the record straight regarding junky snack foods crammed into a can and delivered through the natural goodness of aerosol propulsion, Easy Cheese is the name of the cheese product. Cheez Whiz, by contrast, is in a simple jar and suffers from aerosol envy.
The chocolate-like, aerosol-propelled liquidish milk additive was called Big Shot, and it was introduced to America’s young gourmands in 1963 to fight it out with such competitors as Hershey’s Syrup, Bosco, Nestle’s Quik and Ovaltine, only to get knocked on its can.